Bill Me Later
BillMeLater created a credit platform for online shopping that allowed people to purchase items on line without having to enter credit card details. It turns out that a significant segment of online shoppers like to purchase items without having to enter payment information. They were typically targeting super prime customers, (higher-end luxury purchases) but getting retailers or e-commerce providers to accept a new payment method is very difficult. GRP was a perfect investment partner for BillMeLater as not only did we understand how the credit industry worked, but we were able to help BillMeLater gain traction with the retailers and help target their message to the right decision makers within these big online retailers. GRP was an early investor in BillMeLater and stayed with them during the ups and downs of refining their business model all the way through to their sale to eBay.